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Home Notícias de Motos

Ducati reports revenue exceeding one billion euros

by Bernardo Matias
March 18, 2025
in Notícias de Motos
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Ducati apresenta receitas superiores a um bilião de euros

© Ducati

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Ducati has revealed its financial results for 2024, showing a highly positive performance with revenue surpassing one billion euros.

The Borgo Panigale manufacturer achieved an operating result (EBIT) of €91 million and a profitability of 9.1%, slightly lower than the previous year.

A total of 54,495 motorcycles were sold – a slight decrease but in line with Ducati’s philosophy of maintaining exclusivity and high value in its products.

Claudio Domenicali, Ducati’S CEO, stated: ‘2024 ends with a positive balance that, despite a challenging competitive environment, confirms our solidity and a benchmark profitability in the two-wheeler market. We enjoy a solid financial base that allows us to continuously and significantly invest in research and development, innovation and racing competition, while continuing to strengthen the uniqueness and prestige of our product range and ensuring the high standards of quality and service typical of a product of excellence. This, combined with our commitment to making every Ducatista feel part of a great family, makes the brand more beloved than ever today’.

Henning Jens, Ducati’s CFO, explained the company’s market approach: ‘2024 was a complicated year due to the particularly challenging market conditions the whole business faced. In this context, we chose to focus on protecting overall profitability, prioritizing long-term sustainability rather than just aiming at increasing sales volumes. This approach, combined with further improvements of our efficiency, is in line with our premium strategy and it allowed us to conclude the year with a profitability that reached 9.1% return on sales and an operating result that shows our ability to generate value and guarantee a solid financial base also under difficult circumstances’.

Tags: Ducati
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